Beauty and Advertising
Somewhere along the merry path of life I adopted the belief that the “beauty industry” existed to teach women the finer arts of accentuating their most beautiful features; thereby producing confident women.
This belief has provided me with an interesting perspective as the beauty industry has become so powerfully influenced and impacted by the advertising industry.
North Americans are exposed to an estimated 3000 –that’s no typo, three THOUSAND – advertisements per day. With the majority of advertisers believing firmly in the old adage, “sex sells”, this constant barrage creates a subconscious tension, as the portrayal of beauty is so far removed from what the majority of humanity experiences.
This belief has provided me with an interesting perspective as the beauty industry has become so powerfully influenced and impacted by the advertising industry.
North Americans are exposed to an estimated 3000 –that’s no typo, three THOUSAND – advertisements per day. With the majority of advertisers believing firmly in the old adage, “sex sells”, this constant barrage creates a subconscious tension, as the portrayal of beauty is so far removed from what the majority of humanity experiences.
